Branch 1
Research / Innovation
At the JPMorgan Healthcare Conference 2026, FemGAP engaged with founders, venture capitalists, and operators across healthcare and life sciences. One theme emerged consistently: the youth women's health space remains deeply undersaturated, both in terms of available products and services and in terms of accessible, trusted knowledge.
What surfaced in those conversations
- A lack of products and services designed for young women's health needs
- A lack of awareness and education, even where solutions already exist
These insights directly inspired FemGAP's youth-focused women's health research initiative.
Research Motivation & Market Context
FemGAP aims to build on existing market research, especially a widely cited Boston Consulting Group study on unmet consumer health needs. BCG found that nearly one-third of unmet demand, approximately $11 billion, is concentrated in weight management, skin, hair, and nail health, and mental health.
Our hypothesis is that these unmet needs may look different for college-aged and early-career women. Multiple founders and investors emphasized that this group represents a major long-term consumer base, yet remains difficult to understand due to fragmented preferences, evolving identities, and limited age-specific data.
Proposed Research Design
FemGAP proposes a two-part national survey of college-aged women across the United States to capture both demand-side needs and knowledge gaps.
Part I
Unmet Needs & Priorities
- Which health concerns young women prioritize most
- How perceived needs differ from current market offerings
The goal is to identify where unmet demand exists specifically within the youth women's health consumer segment, and how it diverges from broader findings.
Part II
Awareness, Knowledge, and Barriers
- Awareness of existing women's health products and services
- Where young women primarily receive health information
- Barriers to discovery, trust, and usage
- Gaps between available solutions and perceived relevance
This component explores whether the primary constraint is innovation itself, or translation and connectivity.
End Goal & Impact
This project aims to produce a public-facing publication that informs go-to-market strategies for founders and consumer health companies, helps venture investors better understand youth women's health as a distinct market, and provides policymakers, healthcare professionals, and educators with insight into the structural barriers shaping young women's health decisions.